Zee Telugu makes a strong impact at Sammakka Saralamma Medaram Jatara – one of the
biggest festival celebrated in Telangana.
Hyderabad, India –Tuesday, February 16, 2016
Sammakka Saralamma Jatara or Medaram Jatara, a festival honoring the goddesses is celebrated
at Medaram in Tadvai Mandal in Warangal district. It is believed that the goddess visits the place
every year. The popular festival known for a very long time has visitors from different places has
gained immense popularity in Telangana and now called ‘ Kumbh Mela of Telangana’.
The Jatara attracts a humongous crowd of over 2 crores people across the globe. The festival is
celebrated every two years. This year, the government has extended support in promoting the
importance and significance of the festival.
Zee Telugu made its presence felt at the festival and will continue to do so till the end of Jatara
where it will provide entertainment to the visitors by showcasing devotional content, daily serials,
upcoming shows like Mutyala Muggu, Denikaina ready, announcement in Jatara, promos played on
multiple LED screens etc. The channel is also running a contest in the stall that is set up at the
Jatara. Visitors can vote for an upcoming event – Apsara Awards and stand a chance to win passes.
At the Apsara Awards event, they get to meet their favorite celebrities too.
Zee Telugu is committed to provide quality entertainment to its audience. It reaches out to 60 million
viewers on a weekly basis. Apsara Awards is an upcoming award ceremony honouring women talent
in the field of media, entertainment and sports. Do visit Zee Telugu’s stall at Medaram Jatara to
participate in the contest.