Efforts that are put sincerely would never go in vain. And Soundarya Ashwin, superstar Rajinikanth’s younger daughter is the latest example for it. Despite of many discouraging talks that have been raising since she announced her magnum opus project “Kochadaiyan” , despite of many distributors are stepping back to buy the distribution rights, Soundarya was never hesitant to finish off her project and in fact, she could dare to invest a huge amount of 125 cr to make “Kochadaiyan” .Now she has been recongnized by NDTV for her tremendous efforts in bringing up “Kochadaiyan” so well, and was honored by NDTV with Indian of the year award by the same. Earier, Rajanikanth was felicitated with the same award way back in 2007.
Soundarya, director of the animated period movie Kochadaiiyaan starring Rajinikanth and actress Deepika Padukone, has made India’s first motion capture photo-realistic 3D animated movie. She has been given the NDTV award for making this tremendous effort. After receiving the award, Soundarya said the 3D animated technology was new to India but it was not new to Hollywood. She said it was a great effort taken by her to celebrate her father through this film. The new director said it was an effort to “immortalize her father”.
Soundarya Ashwin is skilled in graphic designing, production and direction in the Tamil industry so far. She is the founder and owner of Ocher Picture Productions. Soundarya began her career in films as a graphic designer. For those starring her father Rajinikanth, she designed the title sequences. She became a noted film producer through Goa (2010). Her directorial debut was supposed to be Sultan: The Warrior, a 3D animated film featuring her father Rajinikanth. Despite heavy pre-production promotion, including a teaser of the film and an interactive website, the film was dropped.
While detailing about the movie, Soundarya said animation is not cartoon and Kochadaiiyaan is not a cartoon film but captures actions. Kochadaiiyaan is made at a budget of Rs.125 crore. Soundarya’s mother Lata Rajinikanth was relishing the moment, when her daughter was honoured with the award. She said it was a proud moment for them. The proud mother remembered that Rajinikanth, her father received an award few years back for being an entertainer and now it was his daughter’s turn. She said with excitement that it was a wonderful feeling that the next generation is getting.
Latha Rajinikanth is a magnificent lady, who has lot of talents hidden in her. She is a great singer and has lent her voice to a song for her daughter’s film. The singer mother said she had seen an extraordinary creative energy in her daughter since childhood. The energy had been graduated to being an animator and Latha praised her daughter saying it was a pioneering effort what she had done in Kochadaiiyaan.
Let us all wait to watch Rajanikanth in totally different movie rather than the routine commercial flicks. Let us all wish the entire cast and crew of “Kochadaiyan” all the very best.