You all remember Sunil’s “Maryada Ramanna”? the most underated movie which went onto become a huge hit after the release and critically acclaimed for Suni’s performance . Now the magical combination of SS Rajamouli and PVP Cinema that delivered the path-breaking Naan Ee ( Eega in Telugu) returns again with the remake of Maryada Ramanna. The Tamil version of Maryada Ramanna is titled Vallavanukku Pullum Aayudham starring Santhanam and Ashna Zaveri. The film was released today in Tamilnadu in close to 300 screens.
PVP Cinema produced this movie and it has been declared as the blockbuster of summer 2014. Though initially scheduled to release on the 16th of May, PVP Cinema took an unprecedented step when it moved forward its release date by 6 days to step into the vacuum created by the sudden postponement of Rajanikanth’s Kochadiyan. In 48 hours the release was planned and executed thereby taking the Tamil film industry by storm. The entire industry was stunned not only by the clinical precision of the release but also the high decibel marketing campaign of PVP Cinema that ensured a strong opening and elevated Santhanam’s maiden foray as a leading man into the blockbuster hit status.
The PVP group is one of India’s leading corporate houses with interests in real estate, sports, media and entertainment with a strong presence in both the Tamil and Telugu film industries as well as owning a Badminton, Tennis and Soccer teams.
So now it is clearly agreed by all the critics across the state in Tamilnadu that it is “Santhanam’s summer all through and they say Rajani’s “Kochadaiyan” would also cannot make any big difference even if it gets released next week due to the response getting from the audience for “Vallavanukku Pullam”.,