There is a new trend of releasing the movie audio’s abroad,that is being adopted in Tollywood these days. Say that is for promoting the film on a larger scale or just for a change, this trend is attracting many producers and directors very much. After director Puri Jagannadh held audio launch of Heart Attack in Bangkok, it led path for many other Telugu films to follow the suit – to have audio launch at foreign locales. The next film to do so is Emo Gurram Egaravachu which also had its music launch in Bangkok. The latest to join the bandwagon is upcoming film Saheba Subramanyam as the makers are going to have their music launch in Hong Kong. Though the audio was unveiled in Hyderabad sometime back, makers have opted to this novel way to promote their film.
Billed to be a love story between a Muslim girl and a Hindu boy, Saheba Subramanyam is being directed by Sasi Kiran Narayana, daughter of noted comedian MS Narayana. The movie is due for release in the second week of August.
Makers of Saheba Subrahmanyam are promoting their film in such a grand scale is good, but does the movie worth it? Time will decide. Lets wait and see.